The richness of media has led to people to consume it in personal and different ways – both desktop and mobile, on computers and portable devices, with apps like email, newsletters, RSS readers, blogs, microblogs, and integrated services like Facebook, LinkedIn, and Google Buzz. And it’s increasing with innovation from new devices like the iPad to the proliferation of mobile apps and plugins.
Today you have to reach your customers, prospects, and the public on all these channels to ensure they receive your message.
Social media basics – Integration shows you how to effectively add social media to your communications. This article lists a few ways to integrate it with WeMeUs Contact Management and Lead Generation.
- Signature. Create and use a sig file in the Email Assistant (EA) that links to your key social media services, including your web site, blog, Twitter, etc.
- Lead form. If you don’t regularly publish your phone number and email address, use your WeMeUs lead form as a key contact link and include that url in your sig, blog menus, and online profiles.
- Promote these services with the sig in all your EA emails, including individual, group, and newsletter messages.
- Brand. If you’re promoting your lead form for contact use, use a domain or subdomain like contact.mycompany.com to point to the page for easy recall.
- Cross-posting. Use automatic cross posting from Posterous or other services. Some like Posterous enable updates via email. Add the posting email address to your contacts and send the post from Email Assistant.
- Write Once-Publish Many. Each social medium has its own blend of formats and lengths. When you create original content repackage it for other media. For example, when you write and publish an article, create an appealing summary and send a personalized email through Email Assistant to your contacts who will be interested.
Advertisement
